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Indian pharma & nutraceuticals sectors vouch for clean-label formulations & sustainable sourcing to propel brand credibility
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Nandita Vijayasimha, Bengaluru
October 03 , 2025
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Indian pharmaceutical and nutraceuticals sectors are witnessing a decisive shift toward clean-label formulations and sustainable sourcing, driven by evolving consumer expectations and global regulatory pressures.
In the fast-changing world where pharmaceutical companies are entering dietary products, and dedicated nutraceuticals players are now looking to meet consumer expectations, changing how brands make and get their products.
According to Madhu Krishnamani, founder and managing director of Botanic Healthcare, “People who care about their health these days don't just want supplements that work; they also want to know where the ingredients come from, how they are harvested, and whether the way they are made is ethical and good for the environment. This change has made clean-label formulations and sustainable sourcing not just trends in the industry, but also important parts of brand credibility and long-term success.”
Consumers want to know where the ingredients in the products they buy come from. They want to be sure that the products they buy are real and made in a responsible way. When it comes to herbal extracts, botanical ingredients, or functional food components, transparent sourcing builds trust and connects the consumer directly to the source of wellness, he added.
Sustainable sourcing means more than just caring for the environment. It indicates that a brand is committed to fair trade, responsible farming, and ethical supply chains. Companies that use eco-friendly farming methods and work closely with local farmers show that they care about people and the planet. This moral aspect makes customers more loyal and makes brands look like trusted partners in both personal health and global sustainability, Krishnamani told Pharmabiz.
In the nutraceutical market, clean-label products and sustainable sourcing are changing the way people buy things. People today look closely at ingredient lists and want products with few, natural, and easy-to-understand ingredients. They want to know what's in the products they buy and stay away from those that have extra additives, fake colors, or synthetic fillers, he said.
A brand that is committed to clean labels shows that it cares more about its customers' health, than about cutting costs. This method not only meets the growing expectations of customers, but it also fits with global trends in compliance and regulation. This lowers the risk to the company's reputation and makes sure that, its products stay relevant in a wide range of international markets.
Brands that combine clean-label credentials with sustainable sourcing have a big advantage over their competitors in an increasingly competitive and quality-sensitive marketplace. These kinds of practices make higher prices reasonable because people are willing to pay more for things that shows, they care about the environment, their health, and their social responsibility. Also, these promises set companies apart in a nutraceutical market that is getting crowded. The story behind the product, responsible sourcing, transparency, and sustainability is just as important as, how well it works in making people to choose it, pointed out Krishnamani.
The nutraceutical industry is at a turning point because the demand for plant-based, science-based health solutions is growing around the world. Companies that use clean-label and sustainable sourcing practices are not only helping the environment and local communities, but they are also building their own brands by gaining consumer trust and credibility. This is more than just a business plan. It is a long-term promise to ethical growth and holistic health. Sustainability and clean labels are no longer optional in a market where trust is built on openness and responsibility. They are the future of nutraceutical innovation, said Krishnamani.
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