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Target Segment & Readership Profile:

Ingredients South Asia will be read by CEOs as well as department heads from R&D, Purchase, Production, QA/QC, Regulatory Compliance, Hygiene & Sanitation Management, Legislation, Distribution, Logistics, Marketing & Sales as well as General Management across the Generics / API Manufacturing, Health Ingredients and Fine & Speciality Chemicals industry across India.. Secondary segments will include Government & Independent Research Labs, regulatory authorities, Distributors, Traders, research institutes, academia, Allied Suppliers, consultants as well as equity analysts who track the sector.

Target Segment & Readership Profile:

Ingredients South Asia (ISA) is India’s only B2B fortnightly that is devoted to three key ingredients sectors of pharma, food and cosmetics. The content of the magazine includes news, interviews, guest articles , features and updates on R&D, processing, manufacturing and use of ingredients in pharma, food, functional food, cosmetics, cosmeceuticals, nutraceuticals, ayurveda & herbals and dietary supplements industry. The publication is the most authentic reference on pharma, food and cosmetic ingredients in the entire South Asia – India, Bangladesh, Bhutan, Pakistan, Nepal, Maldives and Sri Lanka. ISA has a circulation of more than 35000 and its e-magazine has worldwide viewership. Its unique profile – pharma, food and cosmetics ingredients – and its presence at all major national as well as international events like CPhI, Chemspec, Fi, Vita foods and In Cosmetics – gives it a definite edge in all the three key sectors. Added to its strong presence across the three sectors, the magazine’s features – credible contents, authentic reporting, top writers, excellent presentation and style – all make it indispensable for the industry. These factors make the publication a strategic marketing partner for all major companies to showcase their products to their target audience the world over

About the Editor:

P. A. Francis, the editor of Ingredients South Asia, is already editor & publisher for other media products namely, Chronicle Pharmabiz and Food & Beverage News of the Group. Mr. Francis before setting up Saffron Media Pvt Ltd with Madan Bahal in April 2000, was the editor for Business Publication Division (BPD) of Indian Express Group in Mumbai from 1994 to 2000. In BPD, Mr. Francis launched India's first newspaper for the pharmaceutical industry, Express Pharma Pulse, in 1994. This was followed by a string of other publications for sectors like hospitality, tourism, textile, export import, etc. Prior to this assignment he had worked as Bureau Chief for Observer of Business & Politics, a Reliance Group financial daily for 5 years and as a Special Correspondent for The Economic Times for 14 years. During his 35 years of journalistic career he had produced thousands of special reports, articles and editorial comments on pharmaceuticals and other industry segments. He had also widely traveled to several countries to participate in conferences as speaker on invitation by the organizers.



That foods might provide therapeutic benefits is clearly not a new concept. ...


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