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Hamdard India sets up experience zone at India International Trade Fair
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Our Bureau, New Delhi
November 30 , 2019
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Hamdard Laboratories India, which is one of India’s largest names when it comes to health and wellness on the Unani system of medicine, had set up a remarkable experience zone (H-7A, Stall No. 16) for its consumers in this year’s India International Trade Fair (IITF) 2019. The fair was held here recently.
At the fair, the company sampled pre-mixed RoohAfza through a chiller dispenser for the visitors for free. They also showcased their exceptionally wide range of F&B and OTC products. The organisation ensured that its consumers explore the holistic “Hamdard Wellness” experience and hence gave out first-hand experience by offering free consultation by a registered Unani practitioner at the stall.
With the product variants and the practitioner in the house, the visitors got a chance to clearly understand and reap the benefits of the Unani system of medicine. Along with that, the company also promoted its ‘Cupping Therapy’ or ‘Hijama,’ a globally recognised therapy that is highly known for its healing and rejuvenation effects. The visitors were given special coupons of 20% discount on the therapy at its flagship wellness centre situated at Asaf Ali Road, New Delhi.
Mansoor Ali, chief sales and marketing officer, Hamdard Laboratories India, said, “It was a privilege to be a part of IITF 2019. The event gave us a huge platform to educate and create awareness amongst our consumers around Unani and our product offerings. We are extremely dedicated to providing an experiential high and promote our modern outlook on the Unani way of living to them. Through our endeavours in this year’s expo and keeping the theme “ease of doing business” in mind, we wanted the visitors to interact with us and give us their valuable feedback as well.”
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