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Frish launches India’s first ready-to-cook tawa pizzas in two variants
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Our Bureau, Mumbai
November 24 , 2016
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Frish, the vegetarian frozen foods brand from the WestCoast Group,
launched ready-to-cook pizzas that can be cooked on a tawa in just seven
minutes. The pizzas have been launched in two variants - Tawa Pizza
Classico with toppings of onion, green capsicum and cheese [available at
an introductory maximum retail price (MRP) of Rs 99 per 200g pizza] and
Tawa Pizza Delight with toppings of onion, olive, bell pepper, corn and
cheese (available at an introductory MRP of Rs 125 per 200g pizza).
Shivam
Gupta, director, WestCoast Fine Foods (India) Pvt Ltd, said, “The
current trends that are driving the consumer market for foods are
health, indulgence and convenience. As far as urban consumers are
concerned, convenience is the most interest trend to have gained
significance.”
“With Frish’s consistent product innovation model,
we have been able to bring snack lovers products that are easy to cook
and healthy and taste fantastic. Frish Tawa Pizza will be popular with
everyone as a convenient back-up meal, party snack, office food or
school tiffin. The biggest advantage is it can be cooked anywhere on a
tawa in no time,” he added.
The pizzas, which have a fairly long
shelf life and contain no preservatives or additives, are available at
all modern and general trade stores. They can be ordered online on
Frozone.in and Cambaytiger.com, the e-commerce portals of the WestCoast
Group.
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