Vitalic Nutrition launches Truuth dietary supplements in TN, Telangana
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Our Bureau, Mumbai
September 01 , 2016
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Vitalic Nutrition Pvt Ltd launched Truuth, the first offline-online fast
moving health goods (FMHG) brand of dietary supplements, in the
southern states of Tamil Nadu, Andhra Pradesh and Telangana.
With
the objective of fulfilling nutritional gaps, the products will address
widespread micronutrient and protein deficiencies that are resulting in
a deteriorating public health profile.
Truuth - which is poised
to transform the Indian wellness sector - is the flagship brand of
Vitalic Nutrition, a division functioning under the aegis of Vital
Health Pvt Ltd. The latter is promoted by the Chennai-based Pradeep
Dadha, who serves at its founder and chief executive officer.
The
company has invested Rs 100 crore in the new venture. Raghunandan S,
strategic advisor and investor, Vitalic Nutrition, said, “With Truuth,
we aim to be the go-to brand for all dietary supplements.”
“One
can either walk to the nearest chemist or pharmacy and buy Truuth
products off the shelf or order them online,” he added. For now,
twenty-plus products will be available in the three southern states.
“We
are targeting sales revenue of approximately Rs 350 crore by 2020, and
plan to fulfil our mission to expand and become the market’s largest and
most valuable nutritional brand,” Raghunandan - who has been chief
executive officer, Jyothi Labs and Dabur International - informed.
“India
has one of the highest per capita rates of diabetes, cardiac disease,
cancer and obesity cases in the world. Many of these diseases, and the
conditions that worsen them, can be traced back to the absence of
required micronutrients in people’s daily diets,” he added.
“With
our cost-effective and exhaustive product range, we aim to make it easy
and affordable for consumers to make daily supplementation a relevant
preventive healthcare technique and their best new habit,” Raghunandan
said.
Dadha, whose family is well-known in the Indian
pharmaceutical business for over a century, said, “Given the thousands
of nutritional supplements available in the market, it is a challenge
for consumers to select the best and most effective.”
“Truuth is
an Indian brand of vitamin and mineral supplements. One can rely upon it
for safety, purity and efficacy. At Truuth, we are driven by
revolutionary nutrition technology,” he added.
“The variety of
formulations are built on the bedrock of nutritional science customised
for consumer needs. Try Truuth, feel the difference in just thirty
days,” Dadha said.
Truuth’s range include vitamin and mineral
supplements for overall health and vitality. The affordable assortment
will address the nutritional needs of people of various age groups,
including senior citizens, infants, minors and adults.
The
supplements, for beauty and preventive healthcare, include specialty
medicines for bones and joints, the heart, the brain and pre- and
post-natal well-being. Consumers can also avail Truuth’s probiotics,
pro-omega and sports nutrition supplements.
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