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Olive Lifesciences’ beverage i-Pulse reports indicates high ORAC value
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Nandita Vijay, Bengaluru
October 04 , 2014
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Olive Lifesciences has sought the assistance of the United States-based
Brunswick Laboratories to analyse the oxygen radical absorbance capacity
(ORAC) of its functional fruit beverage i-Pulse, which was launched
early this year.
The recommended daily intake of i-Pulse is two
ounces or 60ml, which has an approximate ORAC value of 7,000 units.
Health experts have recommended the consumption of 5,000 ORAC units per
day for optimal antioxidant protection.
“The United States Food
and Drug Administration (USFDA) mandates 3,000-5,000 ORAC units to
maintain one’s well-being. Therefore, we opted to go for the ORAC
analysis and sponsored this test which was evaluated by Brunswick
Laboratories, a third-party testing facility, to support the health
value of the functional fruit beverage,” said Dr H N Shivaprasad,
vice-president, Olive Lifesciences.
“The ORAC result is
expressed as micromole Trolox equivalency (µmole TE) per ml. Now, the
total antioxidant power of i-Pulse against the five predominant reactive
species was found to be 117.96 µmole TE/ml,” he added.
“The
company approached Brunswick Laboratories to provide its consumers
adequate data about the ORAC values. With its unique and synergistic
combination of antioxidant fruits, i-Pulse is an excellent defence
against free radical damage, supporting the management of healthy
cholesterol and improving immunity,” Dr Shivaprasad added.
“The
ORAC test is among the most-acknowledged methods that measure
antioxidant scavenging activity against oxygen radicals that are known
to be involved in the pathogenesis of aging and many common diseases.
i-Pulse was evaluated for ORAC 5.0,” he said.
ORAC 5.0 consists
of five types of ORAC assays that evaluate the antioxidant capacity of a
material against the five primary reactive oxygen species (ROS),
commonly known as oxygen radicals, that are found in humans. They are
peroxyl radical, hydroxyl radical, superoxideanion, singlet oxygen and
peroxynitrite,” Dr Shivaprasad explained.
i-Pulse, an oral
antioxidant, is developed by Olive Lifesciences and marketed by Indus
Viva Health Sciences. It helps to fight free radical damage and can help
to maintain healthy skin, with different fruit having high antioxidant
potential. Acai berry is the largest component.
The functional
fruit beverage is also known to support restorative powers that would
supercharge health and assist in delaying premature aging.
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