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IAAPS urges health ministry to issue guideline for banning misleading ads, untrained personnel performing cosmetic surgery
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Laxmi Yadav, Mumbai
August 26 , 2016
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Indian Association of Aesthetic Plastic Surgeons (IAAPS) has urged Union
health ministry to come out with guidelines for fixing qualifications
of personnel performing cosmetic surgery, and banning false
advertisements in the interest of common public. Concern over misleading
advertisements and increase in the number of untrained doctors of
unrelated field and technicians engaged in aesthetic surgery.
In a
letter written to the health ministry, IAAPS having more than 250
members including globally eminent doctors, had drawn the ministry's
attention towards misleading advertisements being carried out in
newspapers, magazines, TV, radio etc. The false claims such as 100 per
cent results with hair lotions, shampoos and medical therapy and hair
transplant surgery, guaranteed weight loss options and other services
are leading to trapping of innocent people, stated the letter.
Similarly,
there has been an increase in the number of untrained doctors of
unrelated field and technicians running the hair transplant clinics and
other so called "beauty clinics". A lot of technicians are now doing the
surgeries & procedures independently which is putting the patients
at risk. Nowadays 70 per cent middle class people including male and
female from tier II, III cities and rural areas are opting for cosmetic
surgery as compared to three decades back. The patients firstly get
lured by them because of the misinformation and later on suffer
emotionally, financially and medically because of fraud with them, said
Dr Manoj Khanna, noted plastic and cosmetic surgeon and past president
of IAAPS.
Dr Khanna is also vice-president of the Association of
Hair Restoration Surgeons of India, said due to lack of guidelines, any
registered doctor could start performing cosmetic surgical operations
without requisite qualifications. Such practices are jeopardizing public
health because cosmetic surgery is as complicated and risky as other
forms of surgery.
He added that though cosmetic surgery is a
part of plastic surgery programme, there is more focus on reconstructive
surgery and trauma surgery during the course of study as compared to
cosmetic and aesthetic surgery which is expected to grow at US$ 1,200
million over next three years. Lucrative cosmetic surgery market has
attracted medicos from several specialties like gynaecology, paediatric
etc. Taking advantage of lack of requisite guidelines, medical
practitioners of unrelated field lacking cosmetic surgery training are
engaged in performing cosmetic surgical procedures thereby putting
people at risk.
Taking serious note of this, IAAPS has pleaded
the health ministry to take a strict action against these malpractices
to ensure the public faith in the field of aesthetic surgery.
Dr
Khanna who owns Enhance Clinics offering varied cosmetic surgeries as
well as reconstructive surgeries has conducted several workshops and
campaigns to make people aware about rouge practices happening in
cosmetic surgery.
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