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Ayush ministry and SEPC sign MoU for promotion of Ayush services
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Our Bureau, Mumbai
February 25 , 2019
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The National Medicinal Plants Board (NMPB) of the Ministry of Ayush and
Services Export Promotion Council (SEPC), New Delhi have signed a
Memorandum of Understanding (MoU) on February 18, 2019 to explore the
possibilities of coordination and collaboration in the field of
promotion of Ayush services.
The primary role of the NMPB under
this MoU is to develop an appropriate mechanism for coordination between
ministries, departments and organisations in India and to implement
support programs and policies for overall (conservation, cultivation,
trade and export) growth of medicinal plants sector both at the
Central/state and international levels.
As per the MoU, both the
parties have mutually agreed to cooperate within the prevailing Acts,
Rules and Regulation, to cooperate& collaborate for digital and
print media marketing campaigns ( Marketing through advertising mediums
could include promotional efforts made via the internet, social media,
mobile phones and electronic bill boards as well as digital and
television and radio channels) of their respective activities; to
promote healthcare services by various above the line and below the line
marketing measures and use of logo and emblem by both the parties; to
share & support the common platform of services by playing proactive
roles in their respective areas participating actively in national and
international events; to cooperate & collaborate under international
cooperation scheme; and to cooperate/collaborate to prepare a catalogue
of Ayush hospitals, wellness destinations.
Besides, the SEPC is
mandated to identify and explore possibilities of potential countries
(International markets) for setting up of base for Ayush; and to
identify and explore possibilities of potential countries and medicinal
plant species for export and import and to work for ease of business.
Both the parties will cooperate in the field of skill up gradation,
capacity building and awareness at national and international level in
Ayush sector.
This MoU was signed between CEO, NMPB and Director
General, Services Export Promotion Council under the presence of
Secretary, Ministry of Ayush.
In the signing ceremony, Dr. Manoj
Nesari Adviser (Ay.), Dr KS Sethi Adviser (Homoeopathy), Dr. Mohd. Tahir
Adviser (Unani), representatives from Ayush Councils and Pharmacopoeia
Commission of Indian Medicine & Homoeopathy, (PCIM&H) were also
present.
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