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Nouveau Contour plans India cosmetics forays with permanent makeup products
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Our Bureau, Mumbai
June 28 , 2019
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European premier cosmetics company Nouveau Contour is planning to set up its base in India followed by a mega-country launch of its wide range of products that include permanent makeup offerings, recently in Mumbai.
The company has grown to be an international organisation with the best production facilities for professional micro pigmentation equipment, needles, pigments and training.
For over two decades, the company has been the innovator and
knowledge leader in developing new techniques in permanent cosmetics. It was the first to introduce digital pigmentation device, the only one of its kind in the world of permanent makeup segment.
Some of its products include eyelash eyeliner, plain eyeliner, lip micro pigmentation, advanced ombre lips, icy lips and fashion powder brows. The applications can be combined from three components namely consulting, treatment and follow-ups.
Talking about bringing the company to India, its founder Shagun Gupta said, "I am really honoured and delighted to bring Nouveau Contour to India. We have introduced ourselves as the India partner for Nouveau Contour. We
understand that permanent cosmetics have grown exponentially to become one of the fastest growing specialities in the industry. It has become
the latest innovation in beauty, aesthetics and medical aesthetics industries worldwide. Nouveau Contour technique creates the most natural cosmetic
solutions for anyone seeking permanent makeup."
The occasion was also graced by Armand Hoes, CEO, Nouveau Contour. He said, "I am thrilled to announce the launch." When asked about the safety of the treatment, Hoes said, "The treatment is safe and is carried out with the highest hygiene standards. We believe there will be a great degree of acceptance for the aforementioned innovative permanent makeup applications in the Indian market."
Several celebrities from the film and beauty industry also attended the launch to convey their best wishes to Gupta for her venture.
"Shagun has the desire to create and share all things beautiful. She has been a trendsetter in India. I am sure this tie-up between her and Nouveau
Contour will also go miles," said philanthropist Aneel Murarkka who is also the managing director of Mirachem Industries.
Yesteryear actress Shanti Priya while congratulating Gupta said, "I applaud Shagun for bringing Nouveau Contour to India. I am sure that there association will set another benchmark in the field of aesthetic medicine. She works miracles with make-up and has the magic to transform women into a diva through her art and skillful application of beauty techniques."
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